Now that you’re here, we hope you are ready.

There’s a reason we named our enterprise Edge of Insanity® Surf Co., Inc. Even though we are a surf-wear retailer, we emulate the lifestyle of excitement and adventure that only those who live life on the edge™ can truly understand. We’re more than a T-shirt; we’re about an attitude!

This is your site to share experiences with others who live life to the fullest every day and want to share the adrenaline jolt; as thrilling as the first time you gazed down that double black-diamond course from the top of a mountain ski resort, and as rewarding as when you finished it. Or that first big ocean wave you took, certain that you would be crushed if you fell off the board. Or that first free-fall, that awakened all your senses and really left you feeling at one with the universe.

This site is dedicated to you, the excitement enthusiast—not out of control, but right on the edge of being in control. Not reckless, but willing to accept risks to feel more alive and exhilarated.

We welcome you and your zest for life and fun. Others that always play it safe and never take a chance to test their spirit and grow their consciousness are not really part of our community—they just don’t get it. Most people never will.

But those with the attitude toward extreme sports and a belief that we are only getting one chance through life are in a family of like-minded individuals who want everything out of life, and a little bit more.

We hope to inspire you to share your experiences with our blog visitors and see where our story had its roots.

You will want to visit us often to get new ideas of things to enjoy and places to do them. We will be including more stories and stimulating experiences often, and we look forward to seeing yours here soon.

Record your progress. Share your life. Tell the truth and invigorate souls. Be able to laugh more heartily when you have achieved your greatness. Create your own legend.